The brand of Concerto is a promise that fundamentally reflects the innovative model of surrounding patients with the care and respect that they deserve. It is a holistic approach, encompassing not only patients but their families and caregivers while considering health in terms of both medical outcomes and patients’ social and emotional well-being. It is a commitment to being there for patients, twenty-four hours a day, seven days a week, wherever they need it. It is a promise to those that need it most that they need not face the challenges before them alone, and that Concerto will be with them, every step of the way.

The name Concerto was born from the proprietary and elaborate 64North naming process. For a company whose philosophy is surrounding their patients with the care they deserve, Concerto, not music made by a soloist, but by the whole orchestra, working in concert became indisputably fitting.

Concerto proved to be 64North’s largest coordinated campaign to date which also included comprehensive marketing strategies; two new websites with separate messaging for consumer and insurance partner audiences; member, community, provider, and employee focused packages and brochures; collateral and signage. The collaborative work between 64N and Concerto would lead to its growth from two clinics to a national brand and on the recipient end of large capital investments and acquisition.

“64North was a critical part of Concerto’s growth over the past several years. In addition to giving us our name and designing three different websites for us for consumer, business, and regulatory audiences, they were a true partner. We used to be two clinics in Detroit and Seattle. Now we are a true national healthcare provider. 64North has been a constant throughout.”

A L E C   C U N N I N G H A M,   C E O
C O N C E R T O   H E A L T H


Branding, Naming, Copywriting, Photography, Product Design, Marketing Strategy, & Web